A preset should enhance an already great image and not change its character. That is why our presets are for color grading and do nothing to affect exposure or white balance. This makes our presets some of the most versatile and effective presets on the market today!

We’ve all purchased preset packs in the past that claimed to offer hundreds (even thousands) of incredible looks, styles, and vibes to any image only to discover nearly all were practically unusable. You might even feel a bit scammed by the youtubers selling their “official” preset packs to get images like theirs.

My simple philosophy is to make presets that have a theme and are easy to navigate. That is why when building out any preset I intend on selling, the first question I ask is, “would I use these presets?” Each preset is tested on a variety of images with varying lighting and weather conditions, different subjects and styles, and even multiple camera brands to make sure no matter what you’re shooting, they’ll work for you too!